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TOURISM IN MOBILE
DESIGN RESEARCH SPRINT
Design Methods Class Trip | Nov 8-9, 2023
Group Members: Sabrina Yashinsky, Caroline Gryder, Olivia Rubin, Emily Norman, Zoe Head
Auburn
Mobile
OBSERVATION
To begin learning about Mobile and gather research we immersed ourselves in the culture. While exploring we interviewed tourist and locals to gather insight on what drives tourist to Mobile.
VALUABLE INSIGHTS
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We learned that Mobile is the half way point from Texas to Disney (Orlando) and often people stop to break up the drive and spend the night. ​​
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We found out that Mobile is a port city and cruise ships including Carnaval use their ports to load and unload passengers.
INSIGHTS
Our group analyzed our research to find design opportunities.
IDEATE
Jumping strait into ideation we focus on how could we could draw people to the city for our idea of making Mobile as a travel stop city.
We determined the way to capture attention is through recognizable logos and roadside advertising that display the spirit of Mobile.
FINAL CONCEPT
A inclusive travel stop that is family friendly and displays the spirit of Mobile, encouraging travelers to extend their stay and enjoy the city.
THE GROUP
Caroline Gryder - ceg0086@auburn.edu
Emily Norman - ebn0014@auburn.edu
Olivia Rubin - osr0002@auburn.edu
Zoe Head - znh0002@auburn.edu
Caroline
Emily
Olivia
Zoe
Me
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